Mr Halder, we noticed the change in Logo; three years back in earlier interview it was CHT R. Beitlich, whereas now it is CHT/BEZEMA. Is it just a Logo revised or it points to some strategic/operational changes too?
CHT/BEZEMA is a globally acting group of companies which is privately owned and held by foundation. Meanwhile CHT/BEZEMA group consist of more than 20 subsidiaries with the latest one in Peru founded at the beginning of 2010. BEZEMA located in Montlingen/Switzerland is part of the group since their foundation in 1971. BEZEMA is also the brand name and R&D centre of the dyestuff division of 2 CHT/BEZEMA group. In 2005 we decided to combine both company names and logos to strengthen our global profile and appearance along the entire textile chain. Beside the consequent use of our CHT/BEZEMA group logo we changed our claim from totally focused on textiles to “UNIQUE IDEAS. UNIQUE SOLUTIONS.” This new claim ispresenting the focus and strength of CHT/BEZEMA in a better way. CHT/BEZEMA group provides special chemicals and processing know-how for various industries.
Our products improve the quality, the functionality and the performance of textiles, construction material and paper as well as of detergents, home care and personal care consumer goods.
The global strength of CHT/BEZEMA group is based on our broad competence as system supplier of textile auxiliaries and textile dyes. With our products and processing concepts we support the entire textile chain from fibre to technical textile. Beside the supply of chemical solutions CHT/BEZEMA is focused on an excellent customer service locally. We support our customers by experts with high grade textile expertise of all steps in textile processing including the industrial laundry process. Industrial laundry is one of the growing industry segments in most of the countries worldwide.
Demands and requirements of this industry are increasing based on versatile laundry and textile types as well as ecological requests of most of the countries. Optimized washing results are depending on the perfect interaction of chemistry and processes which is indeed one of our main strengths in respect of textiles. Therefore the business field textile care is perfectly amending to CHT/BEZEMA strategical future perspective based on our traditional core competence of textile processing.
Has your industry also transformed in this span?
Speciality chemical industry especially industry related to textile auxiliaries and dyes is facing big changes since years. The textile industry shifted towards Asia and the entire industrial surrounding was following. Some of the traditional European multinational companies are no longer seeing textile auxiliaries and dyes as their core business. Last year BASF announced the sale of their textile activities on a global base. Dystar has been acquired by Indian based Kiri-group by end of 2009. Pulcra is now belonging to a Turkish investment group. Other multinationals are following the industry like Huntsman and Clariant which shifted their textile operations from Europe to Asia. CHT/BEZEMA group is not following this trend. Our headquarters stay in Germany including important divisions like R&D and technical service.
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.