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Chinese exporter Welfull selects Centric PLM solution

19
Aug '20

Pic: Centric Software

Welfull, a major importer and exporter in China, has successfully implemented Centric’s product lifecycle management (PLM) solution. Centric provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods, and home décor companies to achieve strategic and operational digital transformation goals.

Founded in 1993, Welfull is one of China’s leading import and export trading companies for textile and apparel products. Welfull has established its name in the international arena and amassed many customers and supplier resources from around the world.

Welfull encountered many market challenges during the COVID-19 pandemic. According to Xu Zhenhao, CIO of the Welfull group, five pain points common to international textile and apparel trade enterprises includes growing labour costs, a relatively low level of information sharing, thin profit margins, a lack of standardisation and the small scale of upstream suppliers. Welfull has created a blueprint for digital transformation to address these issues. Centric PLM is at the core of their strategy, as it will close the loop of data flows to facilitate resource sharing and more efficient coordination throughout the supply chain, according to Centric.

Centric PLM was implemented at Welfull in just nine weeks, and will digitalise the entire business process, from inquiry to sample making to delivery. Eliminating information islands will promote efficient teamwork and reduce communication costs. Establishing a digital process and the accumulation of digital assets will improve the efficiency of reordering and style selection, giving Welfull a competitive edge.

“Centric and Welfull are closely aligned in their global vision. Centric has impressed us with their second-to-none industry commitment and professional consulting services. Whether we move toward an OEM or ODM business model, Centric PLM can flexibly and effectively accommodate our needs and greatly shorten implementation time,” Zhenhao said.

“We are happy to announce that Welfull has successfully implemented Centric PLM in a very short time. We’re looking forward to working with Welfull to realise the potential of their digital strategy and ensure resilience to future shocks,” Chris Groves, president and CEO of Centric said.

Fibre2Fashion News Desk (GK)

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